New Commercial Campaign Urges You to Conserve Water Even More

Officials from the Metropolitan Water District want you to take the drought seriously.

Southern California's water-management agency began running commercials on television and radio Monday, urging residents to save water in the face of a prolonged drought.

"We're building a broad outreach campaign that reinforces to Southern Californians just how serious the drought is," Metropolitan Water District of Southern California General Manager Jeffrey Kightlinger said.

"Southland consumers and businesses have certainly made significant improvements in using water more efficiently over the past 20 years, for which we thank them," he said. "This drought, however, compels all of us to take water conservation to the next level by incorporating permanent changes to ensure we use water, particularly outdoors, where up to 70 percent of water is used."

The MWD's "Don't Waste Another Minute Wasting Water" campaign features 30-second television and 60-second radio spots, along with online and mobile ads. The television ads will run on Los Angeles- and San Diego-area stations through Sept. 28. The radio ads will be couple with traffic-report sponsorships English, Spanish, Mandarin, Cantonese, Vietnamese and Korean stations.

The ads are part of $5.5 million effort approved by the MWD board in March for a public-awareness campaign aimed at encouraging conservation and spreading awareness of the drought.

—City News Service


N July 09, 2014 at 11:52 AM
I think there are many of us who fall into the same category as santageoc (comment above) and are already aware and doing as much as we can. But there is a huge majority who just doesn't care and won't - until water becomes more $$, and they start getting fines for frivolous use. Watering your lawn 3 x daily while the sun is out? Fine. Sprinklers overreaching onto sidewalk? Fix-it ticket. Leaky faucet? Fix-it ticket. The fantastic DWP rebate for replacing your lawn with native, drought-tolerant plants is now $3/sf, which hopefully will encourage more people to do so. Greywater systems should just be code required for all new construction, as should rainwater collection. Australia has done a great job of education and application of these ideas, we should look to them for great ideas and products.
TT July 09, 2014 at 01:20 PM
It all boils down to producing less of something while charging more for it. And the government is going to love the huge fines and additional control. Californians are being raped.
Buster July 09, 2014 at 02:38 PM
N is about the smartest person here.... Yes, why aren't grey water and rainwater systems required for ALL new construction? What don't I understand? I've put this question out to various water agencies including the MWD with no reply.
DR July 09, 2014 at 06:20 PM
If things are that bad, why not stop building new homes, businesses for awhile until we get some substantial rainfall?This is a short-term contribution, I realize, and affects more than just water, but then also do what the others have suggested and institute the grey water/rainwater systems in the future. It's just ridiculous that we are told to conserve, conserve, conserve everything and then all that does is drive costs up. And, building continues so demand increases, etc. Darned if you do, darned if you don't.
Ellen Zunino July 10, 2014 at 09:51 AM
Have the massive developments planned for the I-5 corridor north of LA been postponed indefinitely? Development = less percolation + more runoff + more water use = less water for everyone.


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